Dr Irfan Unal

GLOBAL STEVIA MARKET WILL EXPAND AT A CAGR OF OVER 8% TO REACH A VALUATION OF US$ 565 MILLION BY 2020.

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Global Market Study on Stevia: Beverages Will Remain the Dominant Application Segment Through 2020
Global Market Study on Stevia: Beverages Will Remain the Dominant Application Segment Through 2020
According to a new market report published by Persistence Market Research “Global Market Study on Stevia Market – Beverages will Remain the Dominant Application Segment through 2020”, the global stevia market was valued at US$ 347 million in 2014 and it will expand at a CAGR of over 8% to reach a valuation of US$ 565 million by 2020.
Although stevia has been available in the market for over four decades now, it is only in the recent past that food products containing stevia have become popular amongst consumers.
The worth of the global stevia market was estimated to be US$ 347 million in 2014 and according to PMR’s market research, the market will witness a high single-digit CAGR through 2020 and reach a valuation of US$ 565.2 million. The key factors responsible for stevia’s growth through 2020 include consumer awareness about the risk factors associated with high sugar consumption.
Global stevia market
Stevia’s use as an ingredient was estimated to be 5,100.6 tonnes in 2014 and it is projected to reach 8.506.9 tonnes by 2020. Leading brands around the world are aware of the positive consumer sentiment about stevia, and they are widening their product offerings to cater to the demands of health-conscious consumers. 
Stevia is available in three forms, including liquid extract, powder extract and leaf. Among these, the demand for powder extract was the highest in 2014 and it is anticipated that the demand will continue to be robust through 2020. On the other hand, the liquid extract- and leaf- segment are anticipated to be worth US$ 112 million and US$ 85.6 million by 2020.
Dominant application segments of stevia are beverages, table top sweeteners, and packaged food products. Among these, the beverage application segment was valued at US$ 120.4 Mn in 2014. According to PMR’s analysis, this application segment will witness a steady CAGR to reach a valuation of US$ 196.7 by 2020. On the other hand, table top sweetener segment, which was valued at US$ 68.8 million in 2014 is projected to witness a steady CAGR through 2020.
Asia Pacific excluding Japan (APEJ) had the highest market share in 2014, accounting for over one-fourth of the market. According to PMR’s analysis, APEJ will continue to be a dominant region for the demand of stevia; however, it will lose its dominance to North America by 2020. The North American region had a share of 24% in the global stevia market in 2014. It is projected that North America will have the largest market share of 25.8% by 2020. Another key region for stevia market is Latin America. Demand for stevia-based products will ensure that stevia market expands at a steady rate in the region.
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Dr Irfan Unal
Don't know what to cook for ‪#‎buka‬ ‪#‎Puasa‬ tonight?
‪#‎Spice‬ up your kitchen with ‪#‎Stevia‬ Asam Pedas for your buka puasa feast tonight!
Dr Irfan Unal

Health Ministry to tax sweetened drinks to combat obesity

KUALA LUMPUR: In a move to improve the worrying state of obesity in the country, the Health Ministry is proposing to tax sweetened drinks sold in shops and restaurants.
Its minister, Datuk Seri Dr S. Subramaniam, said they are planning to charge the tax based on the amount of sugar that is contained in each drink and the proposal is still in discussion stage.
"We are still toying with the idea and are currently discussing with the industry players on how we can tax sweetened drinks.
"Although there have been mixed response from the industry, the ministry is still looking at ways on how it can be implemented," he told reporters opening the Malaysian Dietitians' Association (MDA) National Conference 2015 here today.
He said that if approved, the implementation will be done in stages as the plan is a long-term one and this could reduce the amount of sugar consumed in Malaysia.
"We will also encourage restaurants to reduce the amount or omit the use of sugar in drinks. Let the consumers determine how much sugar they should consume," he added.
Dr Subramaniam also said that there was currently 600 registered dietitians in the country and they plan to increase that to 3,500 by the year 2020.
"This is one industry which promises a bright future," he said.

Cited from THE SUN DAILY, Thursday 11 June 2015.
Dr Irfan Unal
SIMPLY 4 INGREDIENTS: 
4 Cups of Fresh Fruit
1/4 Lemon Juice
2/4 Cup Organic Stevia sweetener Sweetener 
30ml water.


Dr Irfan Unal
Hungry for a Quick & ‪#‎Healthy‬ Breakfast?
Make these Sugar-Free Pancakes ahead of time so you can grab a tasty, hearty treat to go and start your morning strong!




Dr Irfan Unal
‪#‎DrSweet‬ Tea plus ‪#‎stevia‬ and 9 unique herbs. So simple yet so totally TEA-riffic.


Grab one at only RM29.70 (inclusive GST).



For any inquiries, you may reach us at:
SteviaSugar Corporation Sdn Bhd
No 7-11, 7th Floor Wisma Central #384, Jalan Ampang,
50450 Kuala Lumpur.
T: 03-21660445, 21660446 
F: 03-21660448
Email: info@stevia.com.my
Website: www.stevia.com.my


Dr Irfan Unal
Enjoy an exquisite taste of Stevia Lemonade to quench your thirst. Make a favorite beverage even “sweeter” by using DrSweet SureVia Stevia sweetener instead of sugar! You’ll never miss the calories.


Dr Sweet Stevia Lemonade Recipe:


You may use Dr Sweet Stevia Spoonable as well to be added to your beverages at home.

Dr Sweet Stevia Spoonable
RM 38.70 




For any inquiries, you may reach us at:
SteviaSugar Corporation Sdn Bhd
No 7-11, 7th Floor Wisma Central #384, Jalan Ampang,
50450 Kuala Lumpur.
T: 03-21660445, 21660446 
F: 03-21660448
Email: info@stevia.com.my
Website: www.stevia.com.my

Dr Irfan Unal
Selamat tengahari semua,

Pernahkah anda mendengar tentang Stevia? Sekiranya anda menjawab TIDAK! sekarang anda akan sedia maklum bahawa stevia akan merubah cara hidup anda pada masa akan datang!

Terlebih dahulu biar saya bertanya satu soalan? dalam sehari berapa banyak kuantiti gula yang anda ambil? berapa sudu gula dalam kopi? berapa banyak gula dalam pemakanan anda? tahukah anda tanpa disedari anda selalu mengambil banyak gula dalam kuantiti yang banyak; di dalam minuman, permakanan malah masakan. Jika sebegitu routine harian anda, anda mempunyai risiko yang tinggi untuk menghidap penyakit kencing manis!

Dengan itu, Stevia adalah tumbuhan yang daunnya manis. Ia adalah pengganti gula yang berkalori sifar. Anda tidak perlu risau lagi tentang kadar gula dalam badan anda, kerana jika anda mengunakan stevia sebagai gula anda, gula dalam badan anda tidak akan naik!

Tunggu apa lagi! Marilah mengambil satu langkah kehadapan untuk menjamin kehidupan yang sihat.


Dr Irfan Unal
When it comes to health, GOATS are probably man's best friend!
Some of the specific health areas that ‪‎DrSweet‬ ‪Stevia‬ goat milk helps in:

1. asthma
2. eczema
3. recurrent ear infections
4. arthritis
5. irritable bowel syndrome
6. stomach ulcers
7. malabsorption syndrome
8. gout



Of course, DrSweet Stevia goat milk also provides all of the well-known health benefits of milk in general, as a good source of calcium, protein and mineral.

Come and purchase it now to enjoy the health benefits of DrSweet Stevia goat milk at only
  RM37.10 (inclusive GST)



For any inquiries, you may reach us at:
SteviaSugar Corporation Sdn Bhd
No 7-11, 7th Floor Wisma Central #384, Jalan Ampang,
50450 Kuala Lumpur.
T: 03-21660445, 21660446 
F: 03-21660448
Email: info@stevia.com.my
Website: www.stevia.com.my